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Real estate agent Krista Miller had done Web sites, podcasts and virtual tours, but she needed something new to set her apart from other agents.

Then she watched a video of a man taking viewers on a walking tour of his hometown on YouTube and had an idea: She would film a tour of her client’s home and be one of the first agents to put it on YouTube.

“I ran it by my seller, who was a thirtysomething, and he was excited,” she said. “It’s so important for a listing agent to get more creative. You have to because it’s a lot harder to sell a house now.”

Although many may use YouTube to watch embarrassing celebrity moments or quirky videos, many real estate agents see it as an effective way to sell houses.

Miller, 33, an agent with Berkeley-based Windermere Bay Area Real Estate, put her first walking house tour video on YouTube in October, and her client received multiple offers. One buyer who watched the video purchased the home.

She recently placed another video of a new listing and received 322 hits. She said she expects an offer on it soon.

And the best part? It’s all free. Continued…

Source: Mercury News
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