Real Estate Vid’s Get Some Press
By Anthony Longo 16 09 2007
(Above photo from our most recent shoot @ Adams Farm in Shrewsbury, a new community marketed by Primetime Communities.)
This morning, Kim Blanton, Real Estate writer for the Boston Globe did a great piece on how Video is the new luxury media for high end real estate marekting. We got a bit of press out of it too 
- Thx Kim!
The video Mary Canales created to sell her home was filmed in the cinema verité style, with a shaky hand-held camera wandering from room to room, occasionally bumping into an wall, dark bathroom or poorly lit corner.
She also unwittingly borrowed from director Alfred Hitchcock, whose fleeting cameos are a trademark of his most famous films. Canales’s own cameo appears as she turns her lens toward her front door. There she is - red blouse reflecting back at the camera from glass double doors.
“I wanted to make it better - I just haven’t had time,” she said apologetically of the video she shot to sell her $514,900 home in Windham, N.H.
Coldwell Banker labels videos of houses for sale on its website “Home Movies.” They are anything but that: The camera pans smoothly from a full view of the front of the property and a street scene to indoors, from one sun-filled room to another, before moving out to the backyard.
From amateur auteur to professional videographer, home sellers are increasingly turning to movies and streaming video over the Internet to market their properties. It is the latest form of visual advertising that started with posted photos and progressed to slide shows to 360-degree pans of properties.
Source: Boston Globe
Search Boston Condos
We’ve seen the same media coverage popping up in Minneapolis and St. Paul with luxury condo developments getting news segments in hopes to boost their sales.
http://tccondomap.com