Pay Per Click - Is it a waste?
By Anthony Longo 23 02 2008
Ok, by now, even the non-techies in this evolving real estate industry has at least heard of Pay-Per-Click, but does it work seems to be the question of the day? I read an article the other day stating that click fraud was at an all time high and it looks like it is no where near the top at the pace that it is climbing.
Personally, I don’t think I ever click on that PPC stuff. Do you? It just seems that reputable good quality sites have found a way to rise to the top organically and the PPC stuff is for the newbies trying to get some exposure…but is it worth it at an ever rising PPC rate? Right now, if you want to own the #1 PPC spot for Boston Real Estate or Boston Condos, you are going to be paying some serious “cash per click,” upwards of $15-$30 … and they can get to your site and decide they don’t even like you….jease! I guess if your spending that kind of money, you should at least have a great landing page or website for them to fall on.
Anyway this blog post was more of a question than a statement. Anyone have the latest on Pay Per Click or Click Fraud in our Real Estate vertical?
Great question. I’d love to know more. I never click on the PPC stuff.
I haven’t heard much about Click Fraud being an epidemic with the RE Vertical, but we did a collaborative post on why blogging works so much better than PPC.
Seen it? (Sorry for the hijack)
http://realestatetomato.typepad.com/the_real_estate_tomato/2007/10/kick-the-pay-pe.html
Thank you Jim for that article from realestatetomato, it really was a great addition to this blog post, and thank you CondoDomain.com for starting the thread for Jim to post on. Both articles provided very valuable information to me.