Celebrity Real Estate Brand Creation?
By Anthony Longo 21 10 2006
From Trump to Shaq to Martha Stewart, what is going on with Celebrity branded condo developments? Does it actually add “more value”? What is everyone’s reactions to this … and does any “star-power” work? For example, Philippe Starck, international “artistic” designer VS. The Shaq, Basketball Super Star. Is there a line to draw in the sand?
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Source: Forbes.com
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