Attacking From A Distance
By Anthony Longo 22 09 2008
So we have just about shaken out all of the bugs in our newest addition to CondoDomain.com. Searching for Dallas Condos should NOW be the ‘easiest thing going‘.
Ill tell you this was no easy task. Even with two extremely talented and well tech-versed brokers on the ground helping us launch the Dallas Condo marketplace, it was a 4 week challenge to really get the site up and running properly.
Challenges:
Simple technology & scaleabity bugs
New data set’s from NTREIS (The North Texas MLS system)
New sets of state-wide and local MLS compliance information
Online marketing schema
Bottom line is that we knew things would be different than launching in the Boston marketplace, but I think we underestimated how different. The simple things were the “known” differences that we expected in this web-based venture. We knew there would be a different set of compliance guidlines. We knew that obtaining a feed as a non-local vendor would be difficult. But, challenges in long-tail google search results threw us. Remember, those Texans speak with a different twang and therefor perform different google querey searches.
Sometimes a small change can have a chain effect on specific functions. Finding a place to stop the bleeding function is very difficult, especially, not allowing it to cross the sub-domain. More detail and whinning to come….but for now, we are off to get the Atlanta condo market open.
We just brought on our Atlanta broker - Ursula Henry - and we are ecstatic to kick off the Southeast!
Stay tuned.



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